Nanotechnology Now - Press Release: PEN Inc. Announces Strategy to Broaden Clarity Branded Products Business

Home > Press > PEN Inc. Announces Strategy to Broaden Clarity Branded Products Business

Abstract:
PEN Inc. (OTCQB: PENC) (OTCQB: PENCD) ("PEN" or "the Company"), a global leader in developing, commercializing and marketing consumer and industrial products enabled by nanotechnology, today announced plans to expand the Clarity® branded optical products business by introducing new product categories, innovative new products, and by expanding distribution channels.

PEN Inc. Announces Strategy to Broaden Clarity Branded Products Business

Miami, FL | Posted on February 4th, 2016

This initiative is supported by a rich portfolio of Clarity products, including Clarity® Advanced, a new product line for cleaning the screens of consumer electronics, as well as eyewear. This 6-in-1 cleaner is safe and effective for all eyewear, mobile phones, tablets, computers and flat panel television screens. Available in a variety of formulations including gels, sprays and towelettes, this special formula leaves screens and lenses smudge and streak free. Just as important are packaging, display and merchandising options, specifically for mass market retailers, for all of Clarity branded products.

The Clarity branded optical cleaners sold by PEN's subsidiary Nanofilm, Ltd., have been trusted by eye care professionals and their customers for over 30 years, and the Clarity Defog It™ products are used by military forces, first responders, safety professionals and athletes worldwide. Historically, the majority of Nanofilm's optical products sales have been to optical retail chains and individual optometrists, ophthalmologists and opticians. Although these customers continue to be a focus, consumers also wish to find these products where they routinely shop. In addition, consumers use these products to care for the sensitive screens built into their electronic devices. As a result, Nanofilm is now working on expanded distribution channels to include mass market retailers including national chains. The new focus also reflects expanded marketing of Clarity products for the consumer electronics segment.

"Our Nanofilm products have been trusted for decades, and we are known in the optical market for our innovation, technology and best in class products. We will leverage this strength to grow our brands, and take our Clarity branded products into the large market for consumer electronics," said Dr. Scott Rickert, PEN's Chairman and CEO. "Going forward, I am enthusiastic about this expanded mass market retail channel for all Clarity products."

For more information about PEN's optical products sold by Nanofilm visit www.nanofilmusa.com.

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About PEN Inc.
PEN Inc. (OTCQB: PENC) is a global leader in developing, commercializing, and marketing consumer and industrial products enabled by nanotechnology that solve everyday problems for customers in the optical, transportation, military, sports, and safety industries. Through PEN's wholly-owned subsidiary Nanofilm Ltd., the Company develops, manufactures and sells products based on nanotechnology including the Ultra Clarity® brand eyeglass cleaner and Defog It™ brand defogging products. The Company also sells the environmentally friendly HALO™ brand surface protector, fortifier, and cleaner through a wholly-owned subsidiary, PEN Technology, LLC. The Company's Applied Nanotech, Inc. subsidiary in Austin, Texas functions as the Design Center conducting research and development services for government and private customers and new product development for PEN focusing on innovative and advanced product solutions in the areas of safety, health, and sustainability. For more information about PEN, visit www.penc.us.

Safe Harbor Statement

This press release contains forward-looking statements that involve risks and uncertainties concerning our business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, and financial results are included in our annual report on Form 10-K for the fiscal year ended December 31, 2014, and in reports subsequently filed by us with the Securities and Exchange Commission("SEC"). All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval System (EDGAR) at www.sec.gov or from our website listed above. We hereby disclaim any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.

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Contacts:
PEN Inc.
Elaine Ketchmere
(844) 273-6462

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