Home > News > Teaming up for green innovation
May 18th, 2010
Teaming up for green innovation
Abstract:
Take a look at the recent "Future Friendly" marketing campaign and you can see how companies such as Proctor & Gamble are working to make being green easy — for consumers.
That may be a fine strategy from a consumer-marketing standpoint, but from an innovation or R&D perspective it is not so easy being green.
Developing a sustainable product or process is a complex endeavor. Evaluating product performance is an evolving process, and advances in one area may be more than offset by impacts elsewhere in the cycle. For example: The energy it takes to produce a green material may outweigh the environmental benefits of the material. The entire life cycle of a product needs to be considered. Navigating the complexities of sustainable supply chains and green marketing provides additional challenges.
Source:
sustainablebusinessoregon.com
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