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August 25th, 2009
Innovating for survival
Abstract:
While freedom of choice and the power of advertising in sustaining media houses is a given in the dominant cultural belief system , we may need to reinvent and rediscover ways in which we can present and promote what is useful and most needed to sustain lives at levels that will not be threatening to the good health of Mother Earth. Info-communications, nanotechnology and other innovations can serve humankind well, to seek effective means of further conserving our resources within this proposed framework of taking on sustainable lifestyles.
Source:
dailynews.lk
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