Nanotechnology Now - Press Release: Swissdent Dental Cosmetics

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Abstract:
Swissdent Dental Cosmetics: Something To Smile About

Responding to the universal trend for whiter and more beautiful teeth, Dr Vaclav Velkoborsky introduces his new Dental Cosmetic Line from Swissdent Cosmetics AG. The line now consisting of six high quality products to provide for white and well-groomed teeth is available exclusively at Harvey Nichols.

Swissdent Dental Cosmetics

Switzerland | Posted on April 22nd, 2008

The Swissdent Whitening toothpastes are based on Nanotechnology, which the bleaching effects of the ingredients to be used to their optimum. Calcium Peroxides, in the form of nano-particles, penetrate even the finest cracks and gaps between the teeth, ensuring effective bleaching.

‘Power Enzymes', extracted from pineapple (bromelain) and papaya (papain), remove stains from coffee and tobacco as well as red wine, in a very natural way. Fine silicates gently polish the surface of your teeth.

Swissdent toothpastes have a very low abrasiveness and can be used daily; they are neither aggressive on your teeth nor on your gums.

The following products of the Swissdent Dental Cosmetics line will be launched in spring 2008:

STAINLESS, an intensive whitening toothpaste for smokers, coffee and tea drinkers, with patented Nanotechnology, Baking Soda, Enzymes, and Fluorine, which protects against caries. Rrp Ł15.00

MOUNTAINFRESH toothpaste uses active natural ingredients and provides fresh breath. Its ingredients are intensive fluorides (which protect against caries), valuable minerals from Swiss glacier waters, and Vitamin E, protecting teeth and gums. Rrp Ł15.00

MOUNTAINFRESH Mouthwash is free of alcohol and does not discolour your teeth - an intensive mouthwash with long lasting effect to fight bad breath. It stops plaque forming, remineralizes the dental enamel, protects against caries and has an anti bacterial effect. Rrp Ł15.00

NANOWHITENING gentle toothpaste is a whitening toothpaste for sensitive teeth and gums. It contains the same ingredients as the STAINLESS toothpaste, but with a much more gentle effect. Its RDA from 25 is outstanding low. Rrp Ł15.00

CRYSTAL COATING, the new anti-aging treatment and top of the line product with bioactive minerals. It is applied with a patented application brush included in the package. The one month SPA Treatment will rebuild the surface of your enamel with an extra crystal layer, and also will de-sensitize your teeth. It does not contain any aggressive ingredients, and has a peroxide-free whitening effect due to the protective layer that attaches itself to the teeth. It is a perfect enhanced treatment used in combination with other SWISSDENT (bleaching) products. Rrp Ł50.00

Swissdent Dental Cosmetics are available exclusively in Beyond Beauty, Harvey Nichols stores nationwide from Spring 2008.

For stockist details please contact 01273 408800 or log on to www.harveynichols.com

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For more information, please click here

Contacts:
Holly Siddons
PR & Communications Manager
Aspects Beauty Company
Tel: 01273 408834

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