Nanotechnology Now - Press Release: Leading Consumer Products Manufacturer Validates NaturalNano’s Controlled Release Technology

Home > Press > Leading Consumer Products Manufacturer Validates NaturalNano’s Controlled Release Technology

Abstract:
Demonstration of Halloysite Nanotubes (HNT™) Fragrance-Loading Capability Expands Commercialization Opportunities for Extended Release Applications

Leading Consumer Products Manufacturer Validates NaturalNano’s Controlled Release Technology

ROCHESTER, NY | Posted on December 11th, 2007

NaturalNano, Inc. (OTCBB: NNAN) (FWB: N3N), a developer of advanced nanomaterials and additive technologies, received third-party validation from one of the world's leading personal care and household product companies of NaturalNano's proprietary technology for extended release of fragrances.

NaturalNano said that the results reported by a leading manufacturer on the Company's unique, fragrance-loaded nanomaterial additive validates NaturalNano's extended release applications and expands the commercial opportunities for its technology. These products are being developed utilizing technology NaturalNano has under exclusive license from the Naval Research Laboratory (NRL) for several markets. Halloysite nanotubes, with their unique, hollow-tube structure, allow additives such as fragrances or antimicrobials to be inserted into the hollow nanotubes to create a slow or extended release of the additives over time. The NRL patents also cover many other forms of tubular materials, as well as halloysite. NaturalNano has commenced a licensing program to expand the utilization of the technology.

"This independent validation by a global brand serves as an endorsement of our technology and our overall research direction," said the Company's President Cathy Fleischer. "Delivering longer-lasting fragrances for some of the most widely purchased household products opens a new market for our extended release technology. By leveraging our patented procedures and expertise, we can market to a number of industries through the addition of materials such as fragrances, antimicrobials, lubricants, flame retardants, preservatives and herbicides."

This proprietary technology creates opportunities for NaturalNano in the $24 billion household cleaner market. NaturalNano's filled tube technology is also being developed for future use in markets including the $300 billion personal products market and the $135 billion agrichemical industry.

NaturalNano said it secured the validation report after providing a supply of halloysite nanotubes, loaded with fragrance utilizing NaturalNano's propriety process, for testing by the consumer products maker, whose name was not disclosed. The fragrance-laden halloysite nanotubes showed a clear advantage during lab testing in both the duration and potency of the fragrance. The Company also noted that it

While extended release applications can add value in a number of industries, NaturalNano said it is currently focusing its efforts where there is the greatest near-term potential, including household products, personal care and other consumer categories. The initial fields represent just a fraction of the markets covered by the exclusive NRL license. Other significant markets for extended release are:

· Cosmetics

· Moisturizing Creams

· Deodorants

· Laundry Products

· Carpet and Furniture Cleaners

· Automotive and Clothing Fabrics

Fleischer concluded, "Extended release applications hold a great deal of promise for us, and we look forward to continuing this groundbreaking work with our joint development partners to create the next generation of unique consumer products."

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About NaturalNano, Inc.
NaturalNano, Inc. (OTCBB: NNAN) (FWB: N3N) is a materials science company focused on developing and commercializing advanced nanocomposites. Based in Rochester, NY, the Company is focused on additive technologies and processes, including its proprietary Pleximer™ polymer additive, that add value to industrial polymers, plastics and composites, as well as consumer and industrial products. NaturalNano holds and licenses over 25 patents and applications, as well as proprietary know-how for extraction and separation processes, compositions, and derivatives of Halloysite and other nanotubes.

Cautionary Statement Regarding Forward-Looking Statements: This press release may contain forward-looking statements regarding future events and future performance of NaturalNano that involve risks and uncertainties that could materially affect actual results. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of NaturalNano's filings with the Securities and Exchange Commission. The most recent annual reports on Form 10-KSB and quarterly reports on Form 10-QSB filed by NaturalNano provide information about these factors, which may be revised or supplemented in future reports to the SEC on those forms or on Form 8-K. We caution investors not to place undue reliance on forward-looking statements, and we do not undertake any obligation to update or otherwise revise any forward-looking statements, whether as a result of new information, future events, or other such factors that affect the subject of these statements, except where expressly required by law.

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Contacts:
Jeff Lambert, Patrick Kane

Lambert, Edwards & Associates

616.233.0500 /

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