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October 29th, 2007
Lead markets - gateway to growth?
Abstract:
Business has also pointed to concrete management issues linked to the creation of lead markets and highlighted the importance of standardisation for the creation of lead markets. "Business needs regulation, not in the sense of for more laws but what comes to standardisation. If we get the standards right, for example on nanotechnology, we can create a really big market in Europe," argued Rüdiger Iden from German chemical giant BASF. "Thanks to our common GSM standard, we now have a lead market on GSM in Europe," added Jozef Cornu, chairman of a EUREKA cluster, MEDEA+.
Source:
euractiv.com
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