Nanotechnology Now - Press Release: NaturalNano Engages Investor Relations Firm Lambert, Edwards & Associates

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Abstract:
NaturalNano, Inc. (BULLETIN BOARD: NNAN) (FWB: N3N) ( http://www.naturalnano.com/ ), a developer of advanced nanocomposite materials and additive technologies, today announced that it has hired Lambert, Edwards & Associates, Inc. (LE&A) to direct the Company's investor relations activities.

NaturalNano Engages Investor Relations Firm Lambert, Edwards & Associates

ROCHESTER, NY | Posted on October 1st, 2007

Rochester, NY-based NaturalNano said LE&A will assist the Company in communicating its innovative and emerging growth story to shareholders, the investment community and media. NaturalNano is focused on developing and marketing nanocomposite material and expects to commercialize its first products in the fourth quarter of 2007.

"As a development stage company in an emerging field, we needed a firm that could understand our technology and effectively translate it for the financial community, raise investor awareness and provide strategic counsel," Cathy Fleischer, Ph.D., President and Chief Technical Officer of NaturalNano. "We look forward to working with the LE&A team and benefiting from their success in helping small-cap companies build Wall Street and national media followings."

LE&A Managing Partner, Jeff Lambert added, "Nanotechnology, and specifically nanocomposites, are the future for a variety of industries, and NaturalNano is well positioned at the forefront of this wave. By showcasing the Company's national caliber management team and scientific talent, we aim to build a strong platform of investors and industry partners alike to help NaturalNano continue to deliver on their growth plans."

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About NaturalNano, Inc.
NaturalNano, Inc. (OTCBB: NNAN) (FWB: N3N) is a materials science company focused on developing and commercializing advanced nanocomposite materials. Based in Rochester, NY, the Company is focused on additive technologies and processes, including its proprietary Pleximer(TM) polymer additive, that add value to industrial polymers, plastics and composites, as well as consumer and industrial products. NaturalNano holds and licenses over 20 patents and applications, as well as proprietary know-how for extraction and separation processes, compositions, and derivatives of Halloysite and other nanotubes. For more information, visit http://www.naturalnano.com/

About Lambert, Edwards & Associates

Lambert, Edwards & Associates (http://www.lambert-edwards.com/) is one of the Midwest's leading public relations and investor relations firms, serving more than 80 clients in 19 states. Based in Grand Rapids, Mich., LE&A works extensively with middle-market companies and national brands in three primary practice groups: Business & Financial Communications, Healthcare & Technology, and Consumer.

Cautionary Statement Regarding Forward-Looking Statements: This press release may contain forward-looking statements regarding future events and future performance of NaturalNano that involve risks and uncertainties that could materially affect actual results. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of NaturalNano's filings with the Securities and Exchange Commission. The most recent annual reports on Form 10-KSB and quarterly reports on Form 10-QSB filed by NaturalNano provide information about these factors, which may be revised or supplemented in future reports to the SEC on those forms or on Form 8-K. We caution investors not to place undue reliance on forward-looking statements, and we do not undertake any obligation to update or otherwise revise any forward-looking statements, whether as a result of new information, future events, or other such factors that affect the subject of these statements, except where expressly required by law.

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Contacts:
NaturalNano, Inc.
15 Schoen Place
Pittsford, NY 14534
Telephone: (585) 267-4850
Facsimile: (585) 267-4855

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