Nanotechnology Now - Press Release: nCoat Announces Appointment of Chief Marketing & Sales Officer

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nCoat, Inc. appoints Michael D. Reilly as Chief Marketing & Sales Officer

Abstract:
nCoat, Inc. (OTCBB: NCOA) ("nCoat" or the "Company") announced today that it has appointed Michael D. Reilly as Chief Marketing & Sales Officer of the Company. Mike is a proven marketing, sales and general manager with over 30 years experience in multiple industries and channels of distribution. His background includes startups and turnarounds, as well as success in major corporate environments.

nCoat Announces Appointment of Chief Marketing & Sales Officer

WHITSETT, NC | Posted on August 1st, 2007

"After an extensive search, we selected Mike to lead our marketing and sales team because he understands industrial sales processes and has the background to manage marketing and sales in multiple markets," commented Paul Clayson, CEO of nCoat. "An added benefit was Mike's contacts from previous experience that will afford rapid access to new leveraged sales opportunities. We expect Mike's leadership to help us capture many significant revenue opportunities currently in various stages of the sales cycle and develop new revenue opportunities in our target markets."

nCoat sales are focused on three separate market segments in multiple industries. nCoat's operating companies, High Performance Coatings (HPC) and JET-HOT, both sell their world-class, awarding winning coatings into automotive and over-the-road trucking aftermarket parts and original equipment manufacturing (OEM) in multiple automotive, aerospace and industrial markets. nCoat introduced a third sales model to each company offering on-site coatings application systems to high volume industries where volume, transportation costs and logistical concerns warrant the capital expenditure to establish an on-site system. Each sales model requires specific sales expertise with significantly different marketing techniques to drive leads and sales.

Over the last 5 years, Mike served as a management consultant successfully completing many projects and long term assignments in business planning, marketing, eCommerce, sales organization, new product development, mergers and acquisitions, marketing communications, ecommerce, CRM and strategic planning for companies large and small. Some of his past clients include Rubbermaid, Sealy, Contico International, Nanofilm and Helen of Troy.

Previously, Mike was Senior Vice President of Marketing and New Product Development for Universal Electronics, an electronics company that manufactures products for the OEM, Cable TV, satellite TV, retail and private label markets. He was instrumental in the growth of this startup to over $120,000,000 in three years.

Mike also served as Vice President, Sales and Marketing for Home Products International, a commercial and consumer plastics manufacturer, where he tripled sales in three years through expanded distribution, new products and acquisitions.

Mike also held various positions with the Genie Garage Door Opener Division of North American Philips, the last being as Vice President and General Manager. While at Genie, Mike increased commercial and retail sales from $60,000,000 to over $130,000,000 through new product development, acquisitions and expanded distribution.

Earlier in his career Mike held marketing positions at the General Electric Lighting Business Group coordinating the introduction of private label products, generic products and the MISER lighting line. This strategic move reversed a split distribution trend, driving incremental sales of $75,000,000 in two years.

Mike is a native of New York City. He holds an MBA from Columbia University and a BA from the College of the Holy Cross.

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About nCoat, Inc.
Formed in 2004, nCoat, Inc. is an emerging nanotechnology company with new nano-formulated and traditional coatings that make it an international leader in the development and marketing of coatings applied to metal, ceramics, fabric, and other materials. The company specializes in nanotechnology research, commercialization, licensing, and distribution, and through its subsidiary companies develops and distributes commercially viable proprietary nanotechnology and traditional coatings products. At nCoat, we invite the world to "Innovate with us..."

Forward-Looking Statements

Except for statements of historical fact, the information presented herein may contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop specific projects, the ability to fund operations and changes in consumer and business consumption habits and other factors over which nCoat, Inc. has little or no control.

ON BEHALF OF THE BOARD

nCoat, Inc.
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Paul S. Clayson, Chief Executive Officer

For more information, please click here

Contacts:
nCoat, Inc. Investor Relations

866-435-8958
For product information contact:

nCoat, Inc.

800-668-5455

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