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Home > News > Imagination at Work
August 15th, 2004
Abstract:
General Electric is working on real-life nanotechnology, but somebody in its ad department knows that lectures on the company's R&D in nanocomposites and nanostructured optoelectronics will leave viewers running for the fridge or the remote. Instead, it chose to try for the imagination, using cultural icons and humor.
Source:
Howard Lovy's NanoBot
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